When some restaurants make their menu, they just list their typical items, drink specials, and desserts. They keep it simple, get to the point, and that’s good enough for them. But is a menu just a menu?
Of course not. Your menu is a review of the food, an advertisement for your restaurant, a way to stimulate the reader’s hunger, a suggestion for skeptic patrons, and a way to interact with them. Simply put, a menu is many things, but it’s never just a menu. If anything your menu is your restaurant’s business card. Though it’s unlike the typical kind that usually fit in a wallet, it’s the document most likely to stick in a person’s memory.
Digital printing services, which offer a fast turnaround time on affordable marketing materials, work with custom menu printing jobs all the time. Some of these custom menu printing jobs are good, and some of them are bad. Though these digital printing companies have little expertise in the restaurant industry, they do know a few things about aesthetics, visual dynamics, and typography.
Instead of offering your patrons a menu that just tells them what food you offer, use these custom menu printing tips to create a list that will get patrons excited about their food not just because they’re hungry, but because they want to try your restaurant’s cooking.
Too Much or Not Enough?
If you don’t have enough on your menu, your patrons aren’t going to too pleased. Some people like variety — to try new things. Others like to stick with what they know, and if you don’t have anything they’re comfortable with, they’re not going to have a good time. On the other hand, if you offer too many things, the patron will get overwhelmed, and feel rushed in their decision making process. A good custom menu printing job offers as many dishes as the kitchen can cook and keep stocked. If you’re finding things are too big or too small, adjust accordingly.
Talk About the Food. Not Sell It.
When it comes to your item descriptions, hold the hyperbole. Your food should be able to speak for itself. You don’t need to tell patrons that your shrimp is succulent, that your steak is to die for, or that your cheesecake is out of this world. Talk about how your shrimp is fresh caught from the local lake, or how your beef is all grass fed, or how your cheesecake comes with a homemade raspberry sauce.
Even though your menu isn’t exactly the next great American novel, you should still proofread it. Custom printing services see a whole ton of custom menu printing jobs come through with things misspelled, with poor grammar, or even with missing words. Some custom menu printing jobs even misspelled their businesses’ name. So before you send things off, make sure to double check that everything is copacetic.
With these custom menu printing tips, you’ll create more than just a list of what foods and drinks you offer — you’ll create a work of graphic art that will help increase your revenue, satisfy more customers, and improve your customer retention rates. If you have any questions about custom menu printing, feel free to ask in the comments. Research more like this: www.applevisualgraphics.com