With over two-billion people using social media platforms, is it any wonder that so many businesses are trying to develop a smart social media marketing campaign? Twitter, Facebook, Instagram: all of these platforms give your company a free way to gain exposure, assuming, of course, you know what you’re doing.
If you’re just getting into the online marketing game and you’re wondering where to start with social media, you should first break ground on your Facebook campaign. According to statistics from the big-blue-social-media-giant, the company hosts tens of millions of business marketers, 25 million of which are small businesses. Further, consider that 77% of business-to-consumer companies and 43% of business-to-business companies say they have gained at least one new customer since joining Facebook.
Watching others do it, it can be tempting to think that using Facebook to improve your corporate branding and draw traffic to your online store is simple; you just post a few pieces of content, “like” some statuses, and you’re well on your way to dekstop and mobile eCommerce success, right? Wrong.
Four Tips for Improving Your Online Marketing with Facebook
- Use Facebook to Spread Your Content
- Regularly Give Your Followers New Posts
- Pay Attention to When Users See Your Posts
- Nobody Likes a Mess
Content marketing is the name of the online marketing game. As Inbound Writer statistics show, 61% of web users say they are more likely to buy goods or services from a business that regularly produces interesting, original content. By using your Facebook page to share this content, you can tap into that increased revenue potential.
As Facebook writes, social media users want to see a steady stream of posts coming from your page. Out of original content? It doesn’t matter. As a general rule, you should always share more of the content made by others than material that is meant to promote your business. Share links from other pages and make meaningful status updates. Just so long as you don’t overdo it, this should result in an increased following.
Depending on your target market, not every customer is going to see your Facebook posts when you post them. Subsequently, as Social Media Examiner suggests, you should pay close attention to the Book’s built-in analytics tools. What times of day are your customers most likely to see your content? Once you’ve figured that out, you can use the “Page composer” tool to automatically schedule your updates for specific times of the day.
Many of the same principles that make for great web design also make for a more attractive business page on Facebook. As any web designer can tell you, you never want to stuff your page full of useless nonsense. Keep the copy clean and to the point and post relevant, useful content. That’s really all you need to succeed.
If you’ve found success on Facebook, let us know in the comments what you do to keep your campaign exciting and engaging for your customers. More can be found here.