Is Poor Website Development the Reason Your Business is Failing?

Website marketing strategies

Website development: over the last few years, it’s been pushed to the back burner in favor of content marketing, social media, and other online marketing tools. However, as The Huffington Post demonstrates in a recent story about responsive web design and development, professional web development remains crucial to actually giving your customers access to your website and the storefront it contains. To put that into other terms, your website design and website development is essential to converting web surfers into customers.

Even with that being the case, many businesses are struggling to implement professional website development, thereby blocking their access to ever growing eCommerce revenue. If this sounds like you, follow these website development tips to a new and improved page.

Four Website Development Tips to Improve Your Company Website

  1. Use a Web Inspector
  2. For Creative Bloq, a well-known gathering spot for the web developer community, using a web inspector is one of the smartest things you can do to keep track of the page you’re building. Anytime you make a change to your CSS sheets or HTML, web inspector will give you a preview of the changes in real time. The benefits of this should be pretty clear.

  3. Stick with the Principle of Single Responsibility
  4. A lot of unseasoned developers like to write code that does many things all at once. The problem? If you write bad functionality into that code, picking out which piece is causing your errors is going to be a nightmare. Do yourself a favor and stick to the Principle of Single Responsibility, as Creative Bloq suggests. It might take a little longer to assign a single function to code, but it will save you a lot of heartache in the long run.

  5. Keep Your Product Pages Clean
  6. As any experienced web developer can tell you, less is always more. Nowhere is this more true than with your product pages. When your potential customers visit a page, what do you suppose they most want to see? The product. They want to read the description, see the picture, and read some reviews. That’s it. As points out, filling your product pages with the useless is a great way to scare customers off.

  7. Don’t Be Afraid to Build Upon a Framework
  8. Lifehacker rightly points out that one of the simplest ways to improve your website development and speed it up is by using a pre-built framework. Whether you’re developing with CSS, Ruby, PHP, or Python, there are frameworks out there that take a lot of the monotonous drudgery out of building a page from the ground up.

Do you work with professional web design services? What advice would you give new devs on building an accessible, aesthetically pleasing page? Let us know with a comment or two! For more, read this link:

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About: Eric

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