What the Heck is Search Engine Optimization, Anyway?

Buffalo website design

If you’re a business living in the 21st century, chances are, you have SEO or have been urged to get SEO. But what is it? And what does it do? Why do you need it? Here’s your ultimate guide to SEO. Good luck!
What is search engine optimization?
Search engine optimization, or SEO, is the process of increasing online visibility for a company using inbound marketing tactice.

How do search engine optimization services work?
Search engine optimization plans are comprised of several elements, but for the most part, it utilizes relevant keywords embedded into meaningful content in order to rank your company’s website on Google. This is best done through meta tags and onsite and offsite blog posts.

What makes content meaningful?
To answer this question as simply as possible, content is only meaningful if its audience would deem it so. For example, if your web services and company offer plumbing solutions, repairs, and installations, your content should be engaging material regarding plumbing. There should be no duplicate text, and you should update your website’s blog often. For the most part, each post should be around 300-400 words in length.

What are other ways that I can improve my customer-base online?
Along with strong online optimization, your company’s website should have a readable and eye-catch website design with accessible features and clearly listed navigation options. Remember, you only have 10 seconds to keep someone’s attention on your sight — make those seconds count!!

Why isn’t SEO considered spam?
In truth, SEO walks a fine and delicate line. That’s why it’s so important to incorporate key words into content in a way that both makes sense and is meaningful. Don’t just list keywords, one after the other. Not only will Google’s algorithm catch it, but your audience will also catch on eventually and stop looking to you for content. Remember, appeal to your audience first, and the rest will follow!

About: Eric

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