What’s the big deal with local SEO, anyway?
If you’re a small business owner, you already probably know that local search engine optimization focuses on getting your business onto Google’s first page of results when someone nearby searches a term relevant to your business. The biggest question that most businesses have, however, is how to actually get their listings on local searches. You can’t pay for these spots, and even some of the most extensive search engine optimization strategies don’t result in a local listing.
So how can your business be sure that you’re doing everything possible to get on that directory? Here are a few simple tips:
- The first step with local search optimization is claiming your “Google My Business” page. This is like a confirmation that you’re actually representing your business and you are who you say you are.
- With this page, you’ll want to make sure that you fill it out as completely as possible. Everything from a description of your business to your basic contact information is important; remember that photos and reviews are important, too!
- Next, you’ll want to turn to your own website. Make sure you have your business’s information (such as address, phone number, and hours of operation) listed clearly on every page of your website. Keep this information consistent, formatted the same way, and located in the same spot.
- Even if you have some reviews already, try to get a few more! Local search SEO depends a lot on customer reviews, and it’s important that these reviews are provided by internet users nearby.
- Last but not least, make sure that your website is updated regularly and you keep your information, including seasonal hours, up to date. Updating your website tells Google that your business is still operating and is still a useful result for anyone looking for local businesses.