Did you know that 90% of Americans browse the web using multiple screens simultaneously? In addition, approximately 1,890 searches are performed every second worldwide. With internet usage being so common, 80% of businesses believe that increasing overall conversion is a main priority for website optimization. As a result, your website must be optimized properly in order to attract more business. An important aspect of new business development is web design, and creating an appealing website will help your business earn more customers.
1. Mobile web design. In addition to working flawlessly on desktop computers, your website must be compatible with all mobile devices, as well. This is because mobile commerce is expected to generate 16% of all online sales by the end of 2013, and 65% of mobile users use their devices to make purchases or find local businesses. By making your website functional on mobile devices, it will be able to attract more mobile users.
2. Quick load times. An essential part of new business development is creating a website that loads quickly. Although the average website load time is approximately 7.84 seconds, 40% of web surfers abandon pages if they take longer than three seconds to load. As a result, your website must be designed to load as quickly as possible in order to avoid losing traffic.
3. Logo design. It is important to design a logo and make it clearly visible on your website. A logo is essential for corporate branding, as it helps customers associate your logo with your product. By creating a logo and putting it on your website, your business will get the unique look it needs to differ from the competition.
Online marketing is important when it comes to new business development, and website design is an essential part of this. Not only should your website load quickly and be compatible with mobile devices, but it must also visibly display your company logo, as well. By correctly optimizing your website, your business will be able to attract more customers.