The way your webpage is designed can have both a positive and negative effect on your ability to compete with other businesses in the Internet Age. As statistics from Visual.ly show, a website that takes longer than three seconds to load will be abandoned by 40% of web users. Further, 65% of consumers say they can’t trust a business with a poorly designed web page. In other words, placing an adequate amount of focus on professional web design is crucial to generating revenue online.
As you well know, great web design is not something everyone is capable of. That’s where professional web design companies come into play. Reputable design services stay up to date on all the latest web design and internet marketing trends, meaning they know what it takes to get you the traffic you deserve. Of course, you have to know how to weed out the chaff from the best professional web design companies.
Four Tips and Tricks for Choosing a Better Web Design Firm
- Be Respectful when Speaking with Potential Hires
- Really Listen to the Promises a Web Designer is Making
- Stop by the Designer’s Webpage
- Know What You Want
For Web Design Ledger, a popular website aiming to educate the web design community, few things can dismantle a search for a reliable designer like disrespect. There are agencies out there that will put up with an abusive customer. However, if you’re disrespectful to a company that is well known and isn’t hurting for business, they’re not going to take you on as a client. Plain and simple.
As the Future Buzz, an online marketing magazine, writes, you need to pay attention to any promises designers make. It’s one thing for them to say they can make your page look better and increase customer perception of your brand — that’s undoubtedly true. However, any designer that tells you they’ll get you the coveted number one spot in Google or guarantees their design will lead to thousands of new links is full of it. Look to someone else.
Many people will tell you that in order to find a great web designer you should first ask to see samples of the work they’ve done for other clients, and that’s a good tip. However, if you really want to see what a firm can do, check out their website. If the website looks great and functions well, you might be on to something. On the other hand, if the page looks like it was designed during the days of Windows ME, you need to move along. Why hire a designer that can’t even design a great page for themselves?
You could stumble upon the best design company for your business, but if you have no idea what you want your page to accomplish, there is very little any designer can do for you. You don’t need to know technical specifics. Knowing that you want to generate traffic and that you want a certain look to your page is a good enough place to start.
Do you work for or run a web page design company? What advice would you give businesses searching for reputable professional web design companies out there? Don’t be shy. Let us know in the comments below! More.