4 Things Every Small Business Should Know About SEO

Website design

Set Realistic Goals
When looking for keywords to rank in, don’t aim too high. For example, if you’re a small coffee shop in Seattle, think twice if you believe that you’ll land on the first page for a term like “coffee shops Seattle”. Instead, aim for keywords that are realistic, and set goals that make sense for your small business.

Skip the Long and Short — Go Medium
When deciding on key words, it’s likely that you’ve been told to go longtail. This is because these keywords are often not popularized, and don’t have a lot of competition on rankings. But while it may be easy to rank in these long-tails, chances are, this SEO work won’t get as much visibility. Instead, go for mid-length keywords, such as “best coffee shops Seattle”.

Write Good Content
It doesn’t matter if your SEO services are on point, and your web design is done by the best website design company in the business — if your content is weak, then your rankings will suffer. Do not forget that internet marketing is driven by real, actual humans. If you want customers to go to your page, then you have to give them a real reason to. Continue to write fresh, unique and original content that will establish you as an authority in your field and will keep your audience pining for more, getting your site all of the organic traffic and lead conversions you want and deserve.

Give it Time
Rome wasn’t built in a day, neither is a consistent stream of organic traffic. In order to see consistent and substantial results, SEO consultants say that waiting a period of at least three months. SEO is comprehensive and requires a great deal of strategy. With time and great effort, SEO consultants report that this strategy will help you to get the results you want.

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