Why is it that some small businesses stand out and thrive while others struggle to garner attention and customers? There are, of course, several variables to this question. But perhaps the most important of these in the modern age deals with online presence. And when you think about it, this makes perfect sense. For most of us, the Internet rules much of our daily lives. We use websites to socialize, read, research, shop, entertain ourselves, and so much more. Additionally, the Internet is now at our fingertips all the time with the advent of smartphones. With so much of our attention aimed at the online world, it’s no wonder why it’s crucial for businesses to carve a space for themselves there.
To better illustrate this point, let’s take a look at a hypothetical, small software solutions company aContinue reading