Pros and Cons of Television as an Advertising Medium

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Television advertising is one of the most popular methods of conveying a message to a mass audience. TV advertising statistics state that advertisers in the U.S. spent $59 billion on television advertising in 2010. But there are advantages and disadvantages of TV advertising, as like with any other medium.


  • Convenient and Flexible – The widespread popularity of television makes advertising on TV a very convenient method of getting a message to the masses. This medium also allows advertisers the flexibility to use various approaches, combining different audio and visual effects to make ads memorable and emotional, depending on the product, service, or target audience.
  • Strong Impact – Television advertising uses audio and visual effects to leave a lasting impression on the viewer. Marketers use everything from color, sound, and drama, to attractive models and enchanting graphics to get their message across.
  • Mass Coverage – TV commercial advertising gets your message right to the people, as a recent study shows that 96.7% of American households own at least one television set. More recently, cable television, 24-hour news networks, and satellite channels have hiked viewership and made advertising on TV even more lucrative.


  • Intrusive – Advertising on TV can be tricky, as many consumers find television commercials intrusive, and will do their best to avoid them completely. If they change the channel, leave the room, or record their favorite show to fast-forward through the commercial breaks, they will miss your message entirely.
  • High Costs – TV advertising costs more than other forms of media, such as radio, newspaper, and Internet advertising. Quality commercials are expensive to produce, and airtime costs are equally high.

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