Most businesses spend hundreds of thousands of dollars a year on marketing plans. In many cases, profits are put back into the business in an attempt to grow its customer base. The goal of an effective marketing plan is to positively brand the company and create interest in it. If enough people are interested in the business, the customer base is likely to grow, thus putting more profits back into the company. The amount of money that is put into a marketing plan is not as important as the specific marketing strategies that are used. Consider the following reasons for using advertising agencies for your businesses marketing needs.
Professionals in the marketing industry Many business owners do not know very much about marketing. They may understand the purpose of marketing and why they must spend money on it, but most do not understand how to effectively market to increase business sales. Advertising agencies, however, are professionals in the marketing industry. They often are staffed with marketing professionals who have obtained marketing degrees and who have worked for many years in the marketing industry.
Help to reach a new type of customer Different marketing strategies reach different types of customers. A business owner who is not familiar with multiple marketing strategies may use the same one over and over again, wondering why they are attracting the same type of customer every time. Advertising agencies have the ability to cater to specific types of customers. For example, if your business primarily caters to residential customers, ad agencies can help you to expand your efforts into commercial businesses.
Can save you money Smaller businesses may stray away from a marketing agency because they are worried about the high costs. However, the ability to market to specific types of customers and the fact that most marketing strategies produce results can actually save the business money in the long run. Companies spent, on average, 24% of total marketing budgets on digital in 2014. But that figure is projects to jump to 75% within the next five years. If your targeted customer is not looking at digital, you are wasting that money and it could be better spent on advertising agencies fees to run a successful campaign.
More marketing tools A business owner who is not familiar with marketing strategies is likely to have little in tools. One of the biggest benefits of hiring an advertising agency is for the creative and unique tools that they have access to. Tools like monitoring customer spending and tracking customer demographics can really help a business owner to better understand their current business.
Asked to name their number one challenge, 15% of digital marketers said meeting the expectations of the always connected customer, 14% chose executing consistent campaigns that drive desired business outcomes (i.e. leads or revenue), and 13% cited the proliferation of channels across paid, owned, and earned media. Many of these challenges can be easily corrected with advertising agencies services. Business owners will find that they have more time to focus on other parts of the business.
More marketing professionals Even the most marketing savvy business owner only has their own ideas. When you hire a creative agency, you are hiring multiple creative marketing professionals. You get an entire team of marketing ideas, which often results in the best marketing ideas and strategies. In addition to the increase of marketing ideas, you have more people to handle different aspects of the marketing plan. Only 8% of companies have an email marketing team, despite the fact it is often rated as the platform that delivers the highest ROI of any digital marketing tactic.
Marketing and advertising are extremely crucial to the success of a business, whether you are a large or small business. Advertising agencies are professionals in the marketing business and can offer many benefits to a business, including cost savings, more effective marketing strategies, a large team with multiple ideas, and advanced tools that help the business owner better understand their business and its specifics.
