In the digital marketing business, there are a ton of marketing and advertising tips that you “should” follow. But how do you know, truly, which ones to follow and which ones to ignore? There isn’t exactly an easy answer for this but generally, the best online marketing and advertising tips nowadays focus on mediums that can reach the most amount of people — i.e. search engines. One marketing method in particular is gaining momentum across the country and, indeed, the world. Search engine optimization (SEO) uses the power of the search engine to reach people and places with a speed and breadth never thought possible as early as a decade ago.
Why focus on search engines such as Google and Bing? Simply put, everybody is using them. It is estimated, for example, that 93% of all sessions on the Internet starts off with a visit to a search engine. Search engines purportedly process an astronomical 100 billion inquiries every month. That is more than 1 trillion a year! Moreover, studies have shown that search engines are the biggest drivers of Internet traffic to content websites. Given all of this (and then some), you would be crazy not to take advantage of search engines.
Website design and maintenance professionals have caught on to the digital media marketing trend recently. Many of them are already designing their websites to make them more SEO-friendly. Though setting up and implementing SEO is fairly complicated, the important aspect to remember is that creates web content that includes certain keywords and structures to attract search engines for relevant inquiries. The goal of SEO campaigns is to increase a webpage’s position on a search results page. The higher the ranking, the more attention the page will receive.
Feel free to leave a comment or question below for more information about search engine optimization. Also feel free to leave any marketing and advertising tips of your own!
