Cyber attacks, data breaches and other network security concerns are among the top issues plaguing businesses big and small today. Small businesses without IT expertise are especially vulnerable to hackers; in 2012 alone, a stunning 87% of small businesses had sensitive information exposed in a data breach. Even the federal government has faced cyber breaches …
The concept of pay per click advertising — most commonly referred to as PPC — is simple. It’s a form of Internet advertising in which you, as a business, only pay each time your ad is clicked on, regardless of how many times it’s viewed. Pay per click search engine advertising, in particular, is seen …
If you run a business, you probably understand how hard it is to communicate with all of your customers. In fact, you likely only hear from customers during business hours. One way to ensure that you answer all of your customers’ questions and address all of their needs is to purchase a small business telephone …
In the digital marketing business, there are a ton of marketing and advertising tips that you “should” follow. But how do you know, truly, which ones to follow and which ones to ignore? There isn’t exactly an easy answer for this but generally, the best online marketing and advertising tips nowadays focus on mediums that …
