Over the course of the past ten years, technology has evolved at quite an impressive and rapid rate. Now, there are more technological products availability than ever before. As a result, this technology is being used by businesses for marketing, advertisements, and so much more. This has lead to the rise of PPC information and search engine marketing.
First and foremost, PPC stands for pay-per-click. Pay-per-click is directly linked to search engine optimization, or simply SEO. So businesses are now focusing on PPC marketing and the search engine rankings their articles and content can produce. That way, they can be the first search engine result for a certain product. Then, customers are more likely to visit their website rather than any other website!
Pay-per-click is a shortcut for marketing firms that do not want to create organic search results. Instead, they can just simply buy these results for their business. Therefore, they do not have to focus in on SEO services but can instead focus on other areas of marketing. While some view this is as negative, other businesses want in on this PPC game.
Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in. A Backlinko report revealed that longer content tends to rank higher. The average first-page result on Google contains 1,890 words. Business can improve their search engine rankings with PPC tactics. However, it does not yield results like organically attracting traffic to a website or page.
The top 5 URLs on the search engine results pages, sometimes shortened to SERPs, get 75% of user clicks. User clicks are what bring in money for these kinds of businesses with their search engine marketing tactics and more. Businesses are trying to use this new found form of marketing to their advantage. Now, Google is one of the most important marketing tools for businesses.
Google owns anywhere between 65% and 70% of the search engine market share. Two of the most important internet activities involve searching for products or sending emails. As a result, these are the two areas in which most businesses focus their advertising efforts. That way, they can get customers during their daily activities. After all, the best place to attract customers to products is when they are leisurely relaxing and are more open to advertisements.
Between 70% and 80% of users ignore the paid ads, focusing on the organic results. Just about 75% of users never scroll past the first page of search results. So while PPC spots may not always work, it is better than not ranking at all. These decisions are what make or break a business in terms of having advertisement success and more. As a result, businesses of all shapes and sizes are working to create amazing schemes and concepts for search engine marketing.
Google receives over 57,000 searches per second on any given day. Due to this, Google is one of the strongest places to attract customers towards a product, page, and more. So it is easy to understand why businesses have really zoned in on Google and search engine results. After all, this can bring back great results for them and their products.
According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search. Ranking is not easy for businesses. Therefore, most businesses look towards tech experts and marketing experts for help. There is no shame in this as professionals are always better than other second-rate options!
In Conclusion
Every single year, new forms of marketing are created by the world of technology. Therefore, web marketing firms and other companies are going to popup offering helpful services to businesses. Hire only the best to get the right information on PPC or organic search results.
