What catches your eye when you spend time on the internet? Are you someone who has several tabs open at a time so that you can click back and forth from your online shopping and keep up with social media posts at the same time? Do you click on every cute panda video that you see? Or, unlike the rest of us, do you focus on the task at hand so that you can make the most efficient use of your computer time?
Whatever your online habits are, you can be certain that internet marketing professionals are studying them, analyzing them, and figuring out what they can do to keep you on their sites. Did you know that over 27 million pieces of content are shared each and every day. In an attempt to capture the attention of internet users, companies across the world spent $118 billion on content marketing last year. This money has all been invested in an attempt to get you to notice the work of internet marketing professionals, and the goods and services offered by their clients.
The bottom line, if your company is not investing in the best search engine optimization (SEO) practices, you likely are not seeing the internet traffic that you want. Currently, 72% of marketers think branded content is more effective than almost any other kind of content. Using a company’s specific logo and unique color scheme, internet marketing professionals create an individual brand book, as well as a ?mood board? presentation. This plan goes into such detail it will even provide examples of color variations, fonts, pictures, and modified logos that will brand your company or your service so that it is instantly recognizable. Nearly 69% of these website designers and SEO experts believe that branded content is superior to magazine advertising, direct mail and other printed public relations pieces.
Lawyers, vacation destinations, and even churches are using the latest web design and SEO content to get their name to the top of the over 100 billion global searches being conducted each month. These businesses and nonprofits know that if they can not find a way to get their listing to the top of those search lists, they will likely lose the opportunity to get you to click on their site.
One of the main ways that marketing companies using the best SEO practices have found to capture your attention is by creating organic, or homegrown and home written content. Today’s internet user has become both annoyed and immune to blinking, traveling advertisements that strive to interrupt their internet work. Real stories about real topics are of more interest than anything else to today’s internet user.
