Spatial data analysis helps businesses to see what’s happening ?on the ground? with their customer base. Using geocoding and address and household level data, it helps to understand customer locations, the geographical context of their shopping and spending decisions, and the overall market environment. Location intelligence solutions use cloud-based software, geo-demographic data and professional services to help clients? planning and marketing operations.
What is location intelligence?
Oddly enough, the development of cloud based software helps businesses get a clearer picture of what’s happening on the ground. Location inteContinue reading